Demo Policy

Dear fellow musician/producer,

Thank you for considering us when sending your demos out. Because you're considering to send us your demos we assume you already checked out who we are, what we stand for and what our music sounds like.
If you haven't yet please do so now by navigating to our Beatport page.

Please remember that we get sent a lot of music. I love the fact that we get sent music all the time, but because of the amount of music that we get sent, it can be difficult to organise, listen to and keep track of everything. To get your music heard by me in the best way, and for us to keep our sanity when receiving and organising music, we’ve put together some guidelines on what you should and shouldn’t do when sending us your demos.

Don't send us an mp3 as an attachment to an email
Don't send us an incomplete track.
Don't send us music via a Facebook message
Don't send us music via a Twitter message 140 characters is barely enough room for a URL.
Don't send us an empty email with just a link. It will probably be flagged as spam for a start. I will not click a link unless I know what it is, and I would prefer you to put in a little bit of effort when you write us an email.
Don't send us the track in 3 different ways. You emailed us, sent us a Soundcloud message, a Twitter notification and a Facebook note about this track. I got it the first time. Please just tell us once, via email.
Don't add us to the huge CC list on your email. It’s not very nice to get an email that has been sent to 200 other people. It’s not very personal. It’s even worse, when everyone else who got the email can also see all the email addresses. Please write to us directly. A little care and attention goes a long way. I don’t really care for the BCC field either, since I know you’re just blasting this email to more people than you can write to at once.
Don't give us your life story. This is not about writing ten paragraphs about how you grew up listening to music, or how you would describe your sound with a million genre names. Please just be concise and try not to write too much.
Don't remind me every day about the track you sent. we got your email (unless you got a failed delivery note) so I will check it when I get the chance. If you don’t hear back from us, then we may not have had time to check it, or maybe it just wasn’t our thing, and we don’t need reminders every day. One polite reminder after a week or two would be sufficient. If you don’t hear after that, it wasn’t good enough, and sadly that’s the honest truth.
Don't tell us you’re 13 and you’ve only been producing for 3 months. Firstly, your age is irrelevant if the music is good. Secondly, telling us you’re inexperienced is not going to encourage us to check your tracks. I’ll assume (perhaps wrongly, but still) that they’re lacking in either effort, skill or direction. This is based on experience. We have yet to meet someone who has just started, who is good enough to release. These things take time.
Don't expect a long conversation. The reality of the situation means that if we reply to you and let you know that the tracks you’ve sent are not our thing, then I’m trying to be nice and let you know. I don’t want to start a long email thread where you continue to send us more things you might think fit the bill, or start an unrelated discussion now that you have our attention.
Don't send us signed tracks (promos) these can be sent to

Do try to read these guidelines.
Sending us an email that says “yeah, I couldn’t be bothered reading your instructions but I thought I’d just send this over anyway” is a quick way to get your email deleted.
Do take a second to think about what you want from us.
Do make sure what genres we want to receive, we support certain genres of music and have quite specific outlets. When people send completely inappropriate music on a whim it’s a waste of everyone’s time.
Do try to make sure it’s not less than a 320kbps mp3 file. If you send us a low quality file, then we probably won’t enjoy listening to it much. If you send us a 320kbps mp3 file then at least we can enjoy it to the fullest and maybe we'll sign you.
Do name your track properly. This might be the most important thing on this list. Please, please, PLEASE name your music properly. we don’t have time to check back through all the emails weI got sent to find out who the artist or label is. Make sure the information is in the filename (and mp3 tags – see the next point).
Here is a helpful guide to naming your track:

Single Tracks:
Artist Name – Track Name [“unsigned”]

Artist Name – Track Name (Remixer Name Remix) [“unsigned”]

Folder names (for multiple tracks):
Artist Name – Release Name [“unsigned”]
Do tag your mp3 properly

The information you have in the file name above should really be put into the mp3 tags, since that helps us organise demos, and we don’t have time to tag everything we get sent ourself.

ID3 Tags to use:
Artist, Title, Album, Year and use the Comment tag to add your URL (or email address).

Windows users, there are lots of programs that will tag your mp3s (even iTunes)
Mac users – we recommend Meta, but iTunes will also do the trick.

Do upload the track somewhere online and send me a URL. Please upload your track to somewhere like Wetransfer, Soundcloud, Dropbox or to your own hosting (if you have it) so that we can easily visit the link and download the track. Please also check that the link works.
Do provide a streamable version (even just a clip), It’s always nice to be able to preview a track quickly before downloading it, to make sure that it’s not a waste of time. Occasionally we get sent things that are definitely not the sort of thing that we would even consider listening to, so a streamable version or clip helps avoid that problem.
Soundcloud is perfect for this (and you can even make it a private link).

It would be nice to get the option to download a .wav or uncompressed file
It would be nice if you killed three birds with one stone. Why not upload the uncompressed wav to Soundcloud, and make it downloadable. Then you can make it private – send us a link to stream it, and if we like it, we can download it right there. It really is that easy!
It would be nice to get a little note about the track, or a short introduction
We're not looking for your life story, or a huge biography but it’s nice to know who we're getting email from, maybe how you found us or something about the track, as a precursor to us listening to it. Nothing more.
It would be nice to get just one reminder email. Please don’t bombard us with reminders. We get enough email as it is, and just one polite email reminder after a couple of weeks will be more effective than lots of notes every day.


None of these guidelines are difficult to follow, and most are just common sense. If you can follow them, then we will be able to easily file and listen to your music, and we should be able to give feedback to you if we can. If you don’t hear back from us, then you can safely assume that your music was not for us. It may have been good, but often we are on the look out for something in particular. This is just the nature of dealing with such large amounts of music.